Today is a big day. It’s the opening day of “Big Momma’s House: Like Father, Like Son”, the third film in the Martin Lawrence-helmed series. And as of 2:38 PM, Friday Feb 18, the film is currently rated at 0% on the Tomatometer at Rotten Tomatoes … which might be a bit generous. Let’s go to the reviews.

Cruel: “Agonisingly slow and laughter-free.” Charlotte O’Sullivan — This is London

Crueler: “The movie is at least 20 minutes too long. Actually, it’s 107 minutes too long.” Roz Laws — Birmingham Post

Cruelest: “The world’s least funny comedian returns in this lazily written, pointless and painfully laugh-free threequel … that should be avoided at all costs.” Matthew Turner – ViewLondon

Brutal. But this got us to thinking about other films like it. Films that use the “Hey, look at me! I didn’t even try to come up with something new!” big, red font for their titling. So, in honor of the opening day of “Big Momma’s House: Like Father, Like Son”, we present to you several more marketing schemes that give good proof to this equation: Red Font + Comedy = Terrible.

Gorilla is building an iPhone Application! The process is nearly finished, and there was a bit of a learning curve, but the App will be available for free on iTunes and will be used primarily for marketing. Of course, for all you Gorilla fans out there, make sure you grab a copy in passionate support of Grand Rapids Film Production companies!

The App is scheduled to be released at the end of February.