Addy Madness
Gorilla Enters The Addy’s This Year
I am typically the voice on the other end of the line telling you that everything is going to be fine, despite only getting five shots on the first day of production. I am the one who tells you, while smiling, that the production schedule you have laid out is impossible. At Gorilla, I produce films. However, once in a while, I get to do something different; something that feels like an arts and crafts project. I glue things and burn things and put things in plastic bags. Every once in a while (once a year to be exact), it falls to me, Aaron B. Smith, to get our production work ready for the Addy awards.
This is our second year of submitting work to the Addy’s, but it was a bit different. I had a helper — one Alexa Hook, an illustrious and industrious senior at Calvin College who is currently interning for us. We offered her the internship right away because we had a feeling she would be a good fit at Gorilla. (I also needed immediate help with the madness that is submitting work to the Addy awards.)
We entered thirteen (13) different pieces into the Addy competition this year, a substantial upgrade from the mere three (3) projects we submitted last year. Alexa and I started work on getting our entries ready on a Tuesday afternoon. We did not finish getting them ready until 1 pm, the following Thursday which was the day they were due. Why so long, you ask? Because it is a process. Figuring out which category each project falls under is a spooky hybrid akin to shooting craps and interpreting Ulysses by James Joyce. Also, you need to make two DVD copies of each project. We live in the age of the internet and here we are, still making physical copies of things and still physically moving them from one place to another. These are the kinds of things we usually e-mail, upload, or FTP to our clients. But, I digress.
We completed our task and managed to drop off all the entries in time, despite the snowy roads that had caused Alexa to crash her car the previous day. Upon returning to the office Alexa and I exchanged a feeble hi-five. I stumbled into my office and took a thirty minute cat nap while listening to Zoe Keating. This marked the end of another year of entering the Addy Awards. It’s a bit strange to consider that all the months of work of this Grand Rapids based production company, Gorilla Pictures, can be simmered down to thirteen (13) submissions to the Addy’s. What a year.
