Gorilla has completed production on a little commercial spot for Fitzgerald’s Men’s Store. We don’t often showcase smaller projects, but we think this one ended up turning out quite nice. The spot was shot in a day with a crew of five and we were able to turn the post work around fairly quickly thanks to Eric Machiela’s wizardly editing skills and a quick color grade from Chad Terpstra at Cinevera Pictures.

Check it out and let us know what you think!

Welcome to the launch of our brand spanking new website! It’s been quite a long time coming. Maybe if we didn’t spend all of our waking hours making sweet films, commercials, and other assorted visual awesomeness we could have made it more of a priority. But C’est la vie, it’s here at last. The new design should enable us to update content on a whim, which hopefully means no more of this waiting around for three years to see anything new from us. Hopefully.

We’re also pretty excited about some of the new developments taking place around here. In the near future we will be posting info regarding a substantial addition to our RED Camera package, our upcoming move down the hall to more client-friendly workspace (still at our 1514 Wealthy location in Grand Rapids), and the release a number of projects including local agency work, a theatrical trailer for Mpower Pictures, and a pet project music video.

Welcome to the new Gorilla.