For all of our sports fans out there, you may be aware that we are currently developing a television show with NBA All Star, Chris Kaman. In lieu of being picked up by a network, the show will be released as a webisode series sometime this fall. In preparation for this release, we have been researching and exploring the best ways to market our content online. Our model is currently rooted in the Free! model as outlined by Chris Anderson in Wired. (http://www.wired.com/techbiz/it/magazine/16-03/ff_free) We don’t know if it will work, but if this past week is any indicator, we might me onto something.

On Monday afternoon we posted a short edit of Chris and his buddies blowing up fireworks in his front yard. Well, actually $10,000 worth of fireworks. Anyway, it’s gone viral. Crazy viral. By Wednesday morning we’d gotten footage requests from ESPN and TMZ, and clips of the video had run on local Los Angeles news broadcasts. On Sunday morning, it was featured on the front page of the Sports Section of the Grand Rapids Press. In six days our potential audience has gone from zero to nearly 80,000.

While we have no idea whether this model will continue to work in longer form content, Exploring Kaman is a great vehicle with which to explore the future of self-distribution. Fun stuff.

Watch the youtube video HERE.