2010 August | Gorilla Pictures

The Red Camera MX Upgrade!!

Posted by admin - August 10th, 2010

Usually when we send our RED cameras to California, it’s because something is broken. An audio card decided to die after a rental or a mysterious blue line is now running down the middle of the picture or it became possessed and renamed itself Damien Thorn. If you can imagine it, it’s happened.

But this trip out to the West Coast is a time of jubilee. Rejoice with us, please. As you read this, the RED cameras are getting the new Mysterium-X sensor upgrades. Since only nerds (and Scott Brookens) knows what this means, let me brief you.

One of the easy complaints about the RED camera is that it records too much grain. It stinks in low light. You have to bring a Mack truck worth of lights in to get a good looking picture. RED has been notably criticized for this little mishap, especially at high ISO levels, and so they decided to do something about it. (They have to stay competitive with the new Canon 5D and 7D, eh?) The answer is the Mysterium-X sensor (heretoafterfor known as the MX sensor).

The MX sensor is bringing a much improved image — 4520 x 2540 pixels — and includes a new optical low pass filter. It’s the same sensor that is going to be in the upcoming EPIC-X camera. The MX will allow us to shoot at a high ISO (rumor boasts of 1200!) and say adios to the grain and noise. With our ARRI Master Primes opening up to a stop of 1.3 and an ISO of 1000+, who needs lights? And of course, rental on all of this is available!

As BeyoncĂ© once said, “Let me, let me upgrade ya…”

Exploring Kaman Blows Up

Posted by admin - August 1st, 2010

For all of our sports fans out there, you may be aware that we are currently developing a television show with NBA All Star, Chris Kaman. In lieu of being picked up by a network, the show will be released as a webisode series sometime this fall. In preparation for this release, we have been researching and exploring the best ways to market our content online. Our model is currently rooted in the Free! model as outlined by Chris Anderson in Wired. (http://www.wired.com/techbiz/it/magazine/16-03/ff_free) We don’t know if it will work, but if this past week is any indicator, we might me onto something.

On Monday afternoon we posted a short edit of Chris and his buddies blowing up fireworks in his front yard. Well, actually $10,000 worth of fireworks. Anyway, it’s gone viral. Crazy viral. By Wednesday morning we’d gotten footage requests from ESPN and TMZ, and clips of the video had run on local Los Angeles news broadcasts. On Sunday morning, it was featured on the front page of the Sports Section of the Grand Rapids Press. In six days our potential audience has gone from zero to nearly 80,000.

While we have no idea whether this model will continue to work in longer form content, Exploring Kaman is a great vehicle with which to explore the future of self-distribution. Fun stuff.

Watch the youtube video HERE.

 

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